Simple Ways to Improve a School Website

A school website not only offers information to parents and pupils, but also becomes an effective marketing tool. The internet sites of a school showcase its existence in the binary world. A school website briefs about the institute’s policy as well as learning environment to existing and prospective students. All these are some of the jobs that are performed by a school’s site. The post gives some quick tips to make the best educational website designs.

Register on social media platforms

A robust social presence is the key to success in today’s commercial world. It is advisable to register a school’s name over different social media platforms such as Google+, Twitter, Face book, LinkedIn, Pinterest, Flicker, and the like. Once any social networking account is made, add feeds (from the school’s website) over it. A high-quality Content Management System (CMS) is used to add feeds.

Begin blogging

All top educational web sites’ CMS platforms support a built-in blog feature. The principal should start blogging about the latest policy amendments carried out by the school’s board. The marketing head of the school should blog about the news and events. Any type of school trip must be written about in blogs (it’s preferable to add pictures to a post). Note: a blog need not be insightful; rather it should be interesting and written keeping in mind the target audiences (pupils, teachers and students).

Don’t avoid SEO

SEO is one of the significant tools that help a school internet site to get high rankings on search engine(s). Doing proper SEO for a school website starts by determining top 10 key phrases and keywords that can help bolster the institute’s web presence.

These tips don’t confine to schools only; rather, they are implemented while designing sites for different types of educational institutions. Every other college websites design follows similar tips to make an impactful web presence.

Source: http://stercoeducation.blogspot.in

Advertisements

Tips To Build An Excellent Website For Institutes

Image

The internet-savvy society compels every entity – regardless of its industry– to get a web presence. More than a trend, web presence has become a necessity to withstand the atrocities buffeted by the dynamic competitive culture. By and large, every institute has a website to keep the contemporary, never-offline generation posted. The institute along with web development agency strives to create internet sites that are engaging in terms of visuals, content and navigational structure.

  • No communication gulf between institute authorities and website designing agency

The best educational website design is conceived whenever it reflects the principles and spirit for which an institute stands for. For making an excellent web design, the foremost requirement is to bridge any type of communication gap existing between the website development firm and institute’s authorities. An experienced website designing player communicates to the institute’s personnel on a periodical basis to get an insight of their requirements and holistic values.

  • Format should not be hard on the eyes

Always emphasize on the format of a website. An internet site’s format includes use of colors and font styles as well as sizes. The entire format should make the site simple to read. A website’s format that is not user-friendly has a high bounce rate. Further, a consistency in format must be sought; i.e. the entire site – each of its web pages – should have a similar tone.

  • A separate homework board

Several institutional sites have a separate section where teachers can post the homework for students. Further, such a section is imperative for parents to keep a track on their child’s curricula. 

  • Event dairy

This is one of the most significant sections, which should be present on an institutional internet site. The event dairy must give faculty members, students and parents a view of the education institute’s annual events.

Institutional web design India has spread its wings as more and more schools and colleges are coming up with their own internet sites. By harboring its necessity, website design education has become prominent in the broad educational landscape.

What A School Website Should Have?

Image

Content is the life of any website. Images or flash videos on a website can only allure visitors, but what makes them stay is the content. Special consideration must be given while designing content for the website for schools. Often, in the process of deciding which content should stick onto the website, some content editors and web designers throw out the baby with the bath water.

Deciding the worthiness of content on a website, especially for a school, is not simple. The writers, editors and web designers must know the audience. Primarily, the audience of education websites comprises students, parents and faculty members alike. The reams of information must be placed on the website with painstaking organization.

In general, the following information should find space on a school’s website.

The school’s information

A school’s website should have a page dedicated to the generic information such as the institution’s telephone number, driving directions and full postal address. Also, mentioning the school’s boundary is useful. The generic information might also include school’s history, awards received, mission statement and other interesting facts.

The policy of school

The school’s policy must be included on the website. The information about school’s policy consists of dress code, graduation requirements, code of conduct, and the like. Publishing such policies helps the reader get an idea about the school’s values.

 Event calendar

A webpage must be earmarked for listing the events, which will be happening throughout the year in the school. The calendar of events is the best way to keep parents, students and teachers updated about school happenings.

Links to resources

Providing links to students and teachers about the resources has been a helpful practice done by many schools. However, the internet site’s administrator must keep a check on whether these links are working or not.

A school’s internet site should have the above mentioned content. Other requirements of content can be determined easily if there is no communication gap present between web designers, content writers and school authorities.

Does Having Educational Websites Help Boost Your Prospects?

Today, it is not possible to succeed without education. Education gives us the knowledge. It helps developing a perspective of looking at the life. Nevertheless, you at least need it for a job to support yourself. Don’t you?

So, we do need education. And institutions are the most sought and conventional sources for acquiring education. Now, how do we decide where to apply and which one to join? There are so many of them. In fact it is difficult to find the best one out of the pool of many. There are instances, when the need of a website comes into real play, especially in the modern high-tech net-savvy scenario.

The best websites for education just make sure they meet all these requirements, and therefore, their developers (like www.stercoeducation.com) always keep in mind following aspects:

• That the website speaks of them in the best convenient way.
• That the audience doesn’t get stuck anywhere.
• That one finds whatever one came looking for & returns more than content and convinced.
• That the website could keep track of the needs of audience.
• Also the reasons behind their failure in navigating the website.
• Helps in categorization of information pertaining to individual departments.
• Provides Web based features to integrate the placement processes.

These are the most common aspects you can find in almost all the top 10 educational websites, because the most important role of an educational organization, besides imparting qualitative education, is to make them available for one and all.

Benefits of a Good College Website Design

Today, when everything has been made available at just the click of your mouse, anything that doesn’t keeps at par, owns all the viable possibilities of just running out of the race. And educational organizations, though however rich, if doesn’t own an equally rich website, the face to all their work, are no exception then.  As a segment of potential students choose not to apply to a college because of an awful experience on the college’s website.

Finally, several educational organizations have started to realize that a good college website design can save a lot than it costs.    Gone are the days when a website use to accomplish one aspect, of measuring the number of visitor hits. Today, a good website can work both the ways. It will not only speak about your manifold aspects, but also help you track who are your visitors? What do they want? Why do they fail to find it? Most importantly, how worthy is your site visit?

We at Sterco understand the growing demand for the comprehensive communication and management tools for educational organizations.  It is over a decade now that we have been serving various sectors such as educational institutions across India with innovative new media and IT solutions, and help them interact with people in most effective and efficient manner.

At Sterco, we levitate:

  • Apt categorization of information pertaining to individual departments
  • Web based features that integrate the placement processes
  • Web based features that allow the alumni to stay connected
  • Web based solutions with features that facilitate online admissions
  • Integrated content management system for simplified website maintenance