Importance of Corporate Videos in Sales Generation

What defines the success of your business is definitely the way you communicate its objective to the audience. Communication is vital to the growth and popularity of the business. In today’s time of technological advancement, the process of communication in business has been shifted from papers and posters to digitalization. The advent of digitalization of brand promotion has made the process all the more creative with a lot of scope experimentation. Corporate films and AVS services have been revolutionary in this regard. These are not only explicit and more vocal in their approach but are more easily comprehensible by the audience it is being targeted to.

Corporate videos are primarily enforced to connect with the clienteles, facilitate training of the employees, announce launch of new products and undertake sales of product and generate greater revenue and overall sales. Although the essence of audio visual presentation services lies in maintaining high quality videos and employing more vivid and vocal graphics that engages the target audience in a way they are not bored of the content and understand its objective. The need is to determine the aim and objective of your video clearly; this helps in being progressive in the approach to serve the businesses for a variety of purposes.

The progressive approach will include well-crafted videos, high definition quality and a form of flexible media serving myriad purposes. They are as follows:

1. engaging new recruitments
2. training employees
3. connect with the audience
4. promoting promo videos
5. brand positioning
6. extensive marketing

When the organization plans to expand, there is a often need of educating its employees, stakeholders and other beneficiaries about the agenda of the company, future goals and other aspects they are entitled to be aware of. Corporate videos are generally used for marketing as a whole. The target customers are new and well-segmented. The intention is clear to generate demand and get the desired sales and revenue


Designing Dynamic Websites for Varsities

The index of this century is the access to information and communication, enabled by the computer technology. Its application has resulted in the website becoming the face, eyes, ears and mouthpiece of every other entity. Thus industrial houses, corporate groups, governmental organizations, voluntary fora, civic agencies, traders and marketing outlets, facilitators of various services like health and education among others have made their presence felt through websites. By the mere click of a mouse, necessary information could be gathered or conveyed or relayed across the globe.

In such a scenario, providers of college website development services play a pivotal role since what they conceptualize, design and develop is almost a live platform for the institution to interact with the fraternity of students as well as their parents or guardians. to interact with the higher ups in the institution. In turn websites of colleges strengthen their identity and credibility in the academic world. And the provider of this website should be one with a proven track record.

To name one among such expert companies, the Delhi NCR based Sterco Education has been in the forefront of extending nationwide university website development services. With its rich expertise, the company has enhanced the image of every university serviced by it. The websites designed by it have made a mark in terms of consistency in quality content and allied applications. A notable aspect in the website developed by it happens to be the university’s identity seen and sensed on every webpage by a person while browsing.

This company has evolved innovative concepts and designs that are conversational, engaging, and authentic for both the institution and the students. Some of these are respective portals exclusively dedicated to –

  • Admissions
  • Results
  • Distant Learning also known as Correspondence Courses
  • Alumni
  • Placements
  • Guided tour of university

No wonder, Sterco has been acknowledged an ideal and expert provider of solutions for educational institutions.

AMC for a Healthy Website

Ever since the access to information and communication through internet services became the order of the day, educational institutions found the website as an ideal medium of interaction. Apart from the institutional profile, a website has proved to be highly effective for admissions and at the time when the results are declared. However, mere attractive design and launch of a website are futile in case it is not maintained. A majority of the website designers also render its periodical upkeep, popularly known as annual maintenance contract (AMC).

Thus providers of website AMC service for colleges play a crucial role in keeping it updated and also ensuring consistency in its performance. Besides this, possible virus and bugs are also prevented from harming the website. Any incompatibility in the operation of browser will be rectified including insertion new pages or fields and banner, if need be.

In Delhi NCR, there are certified and reputed companies such as Sterco Digitex offering these services. This company has made a mark in nationwide website AMC service for universities. Incidentally, this company also designs and develops educational apps to meet requirements of current and prospective students. Such apps can be linked to internal campus management solution and the website CMS for real time update. In addition to this package, as per the nature of the website, it has provision for tailor made SLAs (service level agreements).

Thus a perfectly well maintained website is a blessing in disguise not only for the educational institutions but also for the community of students seeking all information about a particular course, syllabus, fee structure, procedure of admission, details about the semesters and the faculty. The provider of AMC will also enable the universities and colleges in highlight their achievements, events like convocations, sports meets and allied notifications.

Similar to the yearly health check ups and periodical vaccinations or inoculations practised in defence the AMC ensures quality and consistency in the functioning of the website. A visitor will be impressed by a professionally such a website with latest updates.

Portals to Higher Education

Until the late 90s, it used to be a gigantic task for young Indians seeking admission in colleges. Although some of varsities like Delhi University had introduced the concept of cut-off marks for the aspirant students, by and large, these youngsters were made to run from pillar to post, nay hopping from one college to another for the mere admission form. Indeed, this period presented an apt scenario to define what is meant by anxiety.

Presto, the advent of World Wide Web (www) and the resultant website put an end to this mad rush among the fraternity of students. Thanks to the college website development services rendered by reputed IT companies like Sterco Digitex coupled by mass computer literacy, all that the students needed was performed by the mere click of the mouse. Right from procuring an admission form to details about a graduation course, the syllabi, the faculty and last date of submission of the application form, everything turned out to be a simplified procedure.

In fact, the services of website designers became a boom for the private colleges since the media on the net provided an international exposure as well as projected the institution in an impressive manner to lure students from all corners. Thus the admission and subsequent semesters leading to graduation scroll have become a smooth and simplified process.

Meanwhile, with several private varsities emerging on the scene, the IT companies engaged in web related projects were approached to render university website development services. Reportedly, there are over 100 private universities in India today and they have been able to reach out almost all the students across the country. In this context, Sterco Digitex successfully experimented with various tools and modes as the appropriate solutions in designing a website for universities. Online admissions, alumni portal, international student section, department microsite and several other significant aspects have been some of the ready examples of these developments. In other words, the website portal has truly proved to be a gateway of a university or a college and it will remain so for all times to come.

ERP Streamlines Administration in Academia

Consequent to computerization being the order of the day, almost all affairs concerning management and administration are guided by ERP, acronym for enterprise resource planning. It has been found very useful even in academic institutions, right from a primary school to top universities. Assorted agencies like coaching centres which have a finger in the pie of enabling smooth conduct of the academic process too have banked on ERP to achieve their aims.

ERP is a well-analyzed programme that enables streamlined approach to the overall management of an institution. However, formulating a viable and effective ERP must be entrusted to reliable IT consultancy company since each minute detail would be addressed in the designed programme. To cite an instance, a provider of these services, the Noida-based Sterco Education has developed successful ERP software for colleges. Apart from the NCR (national capital region covering New Delhi, Gurgaon, Faridabad, Noida and Ghaziabad), it has charted out successful formulae for scores of institutions across India and also abroad.

Several modules based on biometric devices, barcodes, smartcards and even RFIDs (radio frequency identification) are worked out to derive an objective ERP and among the ready examples are:

  • Admission Management
  • Fee Management
  • Academics Management
  • Exam Management
  • HR & Payroll Management
  • Recruitment Management
  • Student/Parent Area
  • System Management

When it concerns college management software, renowned IT consultants and service providers like the one mentioned earlier offer easy to handle solutions in the affairs of the campus. This package is integrated with centralized storage of all relevant data including examination results. It facilitates instant reports on facts and figures. Such an ERP is very ideal for the nodal university in multiple campus management. Although basically, it more of an intranet facility, depending on the institutional needs, the applications of ERP can be programmed in such a manner that it could be accessed even over the internet.

Academic Institutional Website Designing Services

In an era when the order of the day is digital projection of information and communication, websites have gained utmost relevance. In every walk of life, be it traditional or non-traditional, the website has been the live medium. In the context, academic institutions are no exception. So much so right from a kindergarten school to a university, it is the website through which maximum interaction has been taking place.

Thus there is an eternal need for college website development services. Innovative web design companies provide attractive features including audio-video slots to inject a sort of life in the website. It would be ideal to entrust the turnkey package of website development to a competent company. Certain professionally ace companies like Sterco have specialized in designing web pages in the arena of education. Experts in such companies have utilised the novel means like New Media for optimum results.

Keeping in view the evolution of progressive learning with each passing day, websites have become instant platform for dissemination of information. Hence they need periodical updating that may range from daily during admissions to weekly, fortnightly and monthly routine displays.

Apart from designing with focus on specific fields, adept website companies also undertake proper maintenance. They even advise the client institution with a result-oriented SEO (search engine optimisation).

Similar is in the case of university website development services where the target visitors could be nationwide. A company that has earned reputation in providing solutions to web related tasks would also ensure that –

    • The website a brand new look
    • User-friendly options are integrated
    • Manage the website better with appropriate content
    • Constant tag on latest web technology is maintained
    • Venues and avenues for value-added slots like new media are explored at regular intervals

With the aid of services from these companies who have made a mark, the institution is suitably projected in a pro-active manner for all times to come.

Tips to Help Maintain Your University Website

Building a website does not only ensure its success. You will need to maintain the website in a proper manner so that it is able to attract a decent amount of traffic.

However, when it comes to different university and college websites, it is very difficult to maintain the traffic ratio. While you can easily hire the best available website maintenance services in India, however, that might just not trigger the response you are looking for. Therefore, you will need to follow some basic tips to ensure better maintenance of your website.

  • Mention the core values of your college or university on the main page. Although you can always include these details in the about us page, however, it is very important to create brand value at the word go.

  • Visual and musical impact is any day better than writing a lot of words for expressing different things. It would only make the visitor more inquisitive if you are able to make some part of the website interactive as this will engage the visitor thereby capturing his attention. Apart from this, a musical tone playing in the background while the visitor goes through the website will be a good experience.

  • Creating maximum impact with minimum effort is one of the best ways of ensuring proper maintenance of your college website. Glossy images and vibrant colors can actually repel many visitors. Therefore, keep it as simple as possible, however present in a manner that will catch the eye of the visitor.

You can either hire a company that offers website amc service for universities or you can formulate a strategic plan to maintain your website. Whichever method you choose, it should not be time consuming or expensive. Rather it should pique interest among prospective students and academic professionals, so that they return back to your website to explore other avenues in a detailed manner.