Simple Ways to Improve a School Website

A school website not only offers information to parents and pupils, but also becomes an effective marketing tool. The internet sites of a school showcase its existence in the binary world. A school website briefs about the institute’s policy as well as learning environment to existing and prospective students. All these are some of the jobs that are performed by a school’s site. The post gives some quick tips to make the best educational website designs.

Register on social media platforms

A robust social presence is the key to success in today’s commercial world. It is advisable to register a school’s name over different social media platforms such as Google+, Twitter, Face book, LinkedIn, Pinterest, Flicker, and the like. Once any social networking account is made, add feeds (from the school’s website) over it. A high-quality Content Management System (CMS) is used to add feeds.

Begin blogging

All top educational web sites’ CMS platforms support a built-in blog feature. The principal should start blogging about the latest policy amendments carried out by the school’s board. The marketing head of the school should blog about the news and events. Any type of school trip must be written about in blogs (it’s preferable to add pictures to a post). Note: a blog need not be insightful; rather it should be interesting and written keeping in mind the target audiences (pupils, teachers and students).

Don’t avoid SEO

SEO is one of the significant tools that help a school internet site to get high rankings on search engine(s). Doing proper SEO for a school website starts by determining top 10 key phrases and keywords that can help bolster the institute’s web presence.

These tips don’t confine to schools only; rather, they are implemented while designing sites for different types of educational institutions. Every other college websites design follows similar tips to make an impactful web presence.

Source: http://stercoeducation.blogspot.in